By 2014 SEO & PPC budgets set to double

Really good news for the Search Engine Industry(SEI), all people will have a bright future.

See the chart below, according to the Forrester Research, the SEO & PPC budgets set to double by 2014.

According to the report interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing.

Natural search on the other hand has huge potential because of the large disconnect between the amount people are happy to spend on PPC and the amount they spend on SEO. In some industries brands are spending 10-20 times as much on PPC as SEO and yet natural search drives over 75% of all search traffic.

SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.

soon the ability to integrate with the different online marketing channel will be a great advantage for a search engine pepole.