By 2014 SEO & PPC budgets set to double

Really good news for the Search Engine Industry(SEI), all people will have a bright future.

See the chart below, according to the Forrester Research, the SEO & PPC budgets set to double by 2014.

According to the report interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing.

Natural search on the other hand has huge potential because of the large disconnect between the amount people are happy to spend on PPC and the amount they spend on SEO. In some industries brands are spending 10-20 times as much on PPC as SEO and yet natural search drives over 75% of all search traffic.

SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.

soon the ability to integrate with the different online marketing channel will be a great advantage for a search engine pepole.

Different Level Cannels For The Online Marketing

Here I’ll make a introduction of the 9 level channel for the online marketing,
If you want to konw more about any channel, you can leave a comment.

and below is my experience for the different online marketing channel effective, up to the budget and the target what you want to do.

How the Spiders(robot) Work

This shows the spider traps, how the spider work.

the Orphan Pages means that when the spider find this page but can not find more pages. it is the only one. SO, the spider will give up and find other ways to get the links. It tells us we shall add more links on some pages to make it become a connected net.

Unfriendly SEO-CMS System means  the system is not search friengly enough for the spider to crawl from one page to another. Search Engine Friendly CMS are just like the wordpress and the joomla, Search Engine Friendly Shopping Cart are just like the Oscommerce and Zencart. Which can help you make html page and with keywords in the URL, which can help you make good layout and even make the spider feel good.

Cloaking means hidden links but they link outside, one kind way of cheating. Like changing the fond color the same as the backgound color, Making the links without the anchor test, only a href links.

Bad Server Configuration means the speed and the location of the server is bad for the visitor to experience, it’s one kind of UE(User Experience). Most people will close a web page if it can not be opened in 10 seconds, because sometimes even the malware or virus will cause similar situation. So make sure your server configuration is great, otherwise, no traffic, and no user, no customer, no sales.

Session Based Coding means URL automatic changed according the different visitors, that is one kind of cheating as well.  Session based Coding also need your make a clear html code for the pages, etc. Such session problem do great harm to a website which depends on the SEO to get the traffic.

No error handing means when you type the wrong url, there shall be a 404 pages which contains the links to your homepages and also a redirection to another website. 404 page is the most important factors though it is always ignored by many people.

Watch out the spiders!

Happy Birthday Sophia Zhao!

Our Half Chinese, Half French (haha, well she is studying French now!) colleague Sophia Zhao had her birthday today (on the Solar Calendar)

We celebrated with some flowers and photos, she was very happy and it brightened her day! Go Sophia, enjoy French classes and your trip to France!